Managing Legitimacy: Strategic and Institutional Approaches
Item
Title
Managing Legitimacy: Strategic and Institutional Approaches
Abstract/Description
This article synthesizes the large but diverse literature on organizational legitimacy, highlighting similarities and disparities among the leading strategic and institutional approaches. The analysis identifies three primary forms of legitimacy: pragmatic, based on audience self-interest; moral, based on normative approval: and cognitive, based on comprehensibility and taken-for-grantedness. The article then examines strategies for gaining, maintaining, and repairing legitimacy of each type, suggesting both the promises and the pitfalls of such instrumental manipulations.
Author/creator
Date
In publication
Volume
20
Issue
3
Pages
571-610
Resource type
Background/Context
Medium
Print
Background/context type
Conceptual
Open access/free-text available
Yes
Peer reviewed
Yes
ISSN
0363-7425
URL
Citation
Suchman, M. C. (1995). Managing Legitimacy: Strategic and Institutional Approaches. Academy of Management Review, 20(3), 571–610. https://doi.org/10.5465/amr.1995.9508080331
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