Rational Choice and the Structure of the Environment
Item
Title
Rational Choice and the Structure of the Environment
Abstract/Description
In this paper I have attempted to identify some of the structural characteristics that are typical of the 'psychological' environments of organisms. We have seen that an organism in an environment with these characteristics requires only very simple perceptual and choice mechanisms to satisfy its several needs and to assure a high probability of its survival over extended periods of time. In particular, no 'utility function' needs to be postulated for the organism, nor does it require any elaborate procedure for calculating marginal rates of substitution among different wants.
Author/creator
Date
In publication
Volume
63
Issue
2
Pages
129-138
Resource type
Background/Context
Medium
Print
Background/context type
Conceptual
Keywords
Open access/free-text available
Yes
ISSN
1939-1471
DOI
Citation
Simon, H. A. (1956). Rational Choice and the Structure of the Environment. Psychological Review, 63(2), 129–138. https://doi.org/10.1037/h0042769
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